The View From Your Filter Bubble | Brand Web Design

What are search engines not showing you? Break out of your filter bubble!

Search engines and online companies push to tailor their services to our individual preferences, filtering out information that is less likely to be related to the types of articles/sites/pages we typically enjoy, and presenting us only with those which match the content we view most. The result is that we are not exposed to alternate views, extra information or even pertinent news that could be valuable to how we view the world around us. In short, it keeps each of us in our own “filter bubble”. Watch this video over at Ted.com and find out more about how personalized searches may be affecting what information we actually receive online.

Eli Pariser: Beware online “filter bubbles” | Talk Video

 

How do you feel about personalized searches? Do you agree with the speaker?

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