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Brand Planning Questionaire

Please take your time to consider each of the questions in this exercise. You can save your questionnaire at any time and return to it later.

About your business
Knowing and understanding your business and the direction you want to take it in will help me create a branding vision that truly reflects the values and aims of your business.
Name*
First Last
Email*
Phone*
Company Name*
Website
Please include the http:// or https:// at the beginning of the url.
Who are the main contacts for this project and what are their roles?
Please provide full names and preferred contact (email / phone). Who has final approval?
Please provide a brief profile of your company.*
If you only had 30 seconds to explain your business or product to your customer, what would you say? What problem do you solve for your customers?
Is there a unique story behind your business, your business name or current logo?*
Everyone loves a story! Stories are an effective way to connect with customers and create your brand image.
Who are your 3 main competitors? What do you like/dislike about their branding?*
It’s a good idea to know who you are competing against and how you can stand out from them.
What does your business offer that your competitors don’t?*
What sets you apart from everyone else?
Strategic anchors are the criteria that guide the decisions you make throughout your business at every level, now and as it grows.*
What 2 or 3 things are at the core of every major decision you make? (Hint: integrity, teamwork, quality...)

About your clients
In the end, the goal is not just to make you happy with your brand, but to win over your potential customers! Creating a brand identity that resonates with your customers is a must.
Describe your ideal customer.*
Create a broad description of your ideal customer. What are their demographic details? What are their goals? What is important to them about your business or product?
Share 5 adjectives or words that best describe your ideal customer.*
Can you describe your customer in a few short words?
What problem do you solve for your customers?*
What do you do for your customers that solves their problem or fulfills their need?
How do you want your customers to feel when working with you?*

Find out how a custom website or professionally designed brand can help your business succeed!

About your business