Inadmissible is a small startup company that specializes in providing services to individuals who need assistance obtaining Temporary Visitor Permits to enter Canada from the United States. I teamed up with Sean Polden of Polden Consulting to design and develop visual communication assets including Inadmissible’s brand identity and a fully responsive website.
Branding & Logo
A palette of red, white and blue was chosen to highlight the significance of both countries and give a professional feel to the brand. Veering from a traditional serif font as the primary typeface, I chose Freight Sans Pro as the main font, and Freight Text Pro as a contrast for subheaders. Bebas Neue is used for large headers and buttons.
Overall, the brand has a distinctly professional and masculine feel, while maintaining a modern, clean look.
The website features large images and blocks of text, with a simple menu system, making the site easy to navigate.
I'd love to work with you!
Have a project in mind? Here's what I can help you with:
- Branding & Identity
- Responsive Web Design & Development
- Graphic Design
- User Interface & Experience Design