Branding Package | Brand Web Design

Branding is a set of expectations that your customers have of your business.

Having a look and feel that is consistent and reflects your business is one of your most powerful resources. A unique logo is a great investment for your business, as it makes your company instantly recognizable to your potential customers, setting you apart from your competition.

Does this sound like you?

You know 100% what your business is about and you’re awesome at what you do (of course!), but when it comes to your brand you have no idea how to choose the right colours or typography, or how create a logo that works for you.  You’re overwhelmed and aren’t sure where to start… what’s the difference between a brand and a logo anyway??

It’s time to go pro!

Maybe you’ve DIYed your branding but it just feels off, and doesn’t truly represent your business. It doesn’t look as pro as you’d like and you know it’s time to invest in your business’ brand strategy.

You’re ready to have a unique brand that rocks and attracts the clients you want to work with!

Perhaps you already have a brand, but it’s time for a fresh new look, or maybe your business has changed and outgrown it’s current branding and needs a complete overhaul.

Wherever the reason, it’s time for a brand that drives your business forward!

Wouldn’t it be nice to have a professionally designed brand that stands out, fits you perfectly and captivates your audience?

It is absolutely possible to have a brand you can be proud to show off!

You can have a brand that accurately represents your company culture, services and message and helps you stand out above your competition.

You can have a brand that looks professional and has your ideal clients drooling!

You can have a brand that is authentic, not built from a template. A brand that uniquely defines your business’ desired promise, personality, and position.

I can help.

I design unique brands for entrepreneurs to attract, engage and drive their business forward

I want to make my pricing as transparent as possible so you know exactly what you will get when we work together.

Your complete custom branding package includes:

  • Initial consultation to kick-start the project and clarify your needs
  • Brand Planning Guide to help me design the perfect brand for you
  • One-of-a-kind design – no cookie cutter logos here! I will work with you to design a consistent look including logo, colours, typography and imagery that you can use across all of your marketing
  • 3 initial logo concepts and up to 2 rounds of revisions to polish and perfect your chosen concept
  • Secondary logo / watermark as an alternative to your primary logo
  • Final logo files ready for print and web in multiple formats and colour variations
  • Brand colour palette that reflects your business’ visual identity and personality
  • Brand patterns and textures to complement the logo and colour palette
  • Brand iconography files of custom icons for your business (ex. social media logos, telephone, email icon)
  • Selection of 3 fonts that reflect your brand’s visual identity and personality (licensing is not included)
  • Branding guide in PDF format outlining logo formats and usage, typeface names and usage, colour palette with CMYK, RGB, HEX and Pantone variations, and imagery concepts
  • Branding mood board containing a summary of the branding guide
  • Social media assets for 2 accounts (profile and cover images)
  • Custom business card design provided in print-ready file formats
  • Custom letterhead design provided in print-ready and electronic file formats
  • 1-on-1 attention and collaboration – the success of your business is important to me!

Ready to get started?

Schedule a Discovery Call and I’ll be in touch shortly to discuss the details!


Have a few more questions? Check out the FAQ below.

Frequently Asked Questions

Here are some of the most common questions I am asked about my branding services.

How long does creating my custom brand take?

The brand creation process is typically 4 weeks from start to finish. I schedule a maximum number of clients each month, ensuring I am able to focus on each project. The timeline also depends a lot on how prepared you are before I start, and how soon you respond with feedback throughout the project. If you require other branded materials such as postcards or brochures, the timeline will vary depending on what is required – please contact me for a custom quote on your project, including a time frame for design.

How do I know you’ll “get” my business and create what I need?

The best way to find out is to schedule a call with me so we can see if I am a good fit for you!

I have created branding concepts and marketing material for a wide range of clients including startups, entrepreneurs, small businesses, medical and legal professionals, corporations, non-profits, and local interest groups. From logos to business cards, postcards to posters, trade show materials to newspaper, magazine and web ads, brochures and event signage, I have the design knowledge and skills to create an effective and cohesive brand identity for you, on- and offline.

What if I need something that isn’t listed above?

Glad you asked! Additional materials beyond what is included above would require a detailed quote (ie. design of postcards, posters, brochures, social media images, or printing services…). Contact Me to see how we can work together on your next project.

What formats will you provide the logo files in?

I will give you formats suitable for both print and web use including scalable vector .eps and .ai (Adobe Illustrator) file, vector PDF file for print (editable in Adobe Illustrator), high resolution .jpg version on white background (CMYK for print, RGB for web), and high resolution .png with no background.
Final logos (both main and secondary) will be created in the following colour variations: full colour (main version), grayscale / 1 colour (black and white), and an alternate version for use on coloured or dark backgrounds.

What other costs can I expect?

Aside from the project fee, you are also responsible for the cost of stock images or fonts when necessary; I will always check with you for approval before purchasing any of these items or will outline them in your custom quote. Applicable taxes may be charged as well, both for my services and for purchasing any of the above items.

What is the process to get started?

If you are interested in working with me, please complete the application form as soon as possible to secure a spot in my schedule. Once I review your application, I will confirm the 15-minute Discovery Call to chat with you about your project and determine if I am a good fit for your project. If we both agree to move forward, then I will send you a Brand Planning Kit – your answers will help me determine your exact needs and what to include in your custom quote. I’ll also send you a project proposal and contract and the first invoice. When I receive the accepted contract along with the deposit, I will schedule your project and set up a meeting to discuss the project in detail.

Do you have a payment plan?

Yes, your investment can be spread over 3 payments: a non-fundable deposit of $497.50 +HST,  $248.75 +HST once you approve of the logo design, and $248.75 +HST on project completion.
A non-refundable deposit of 50% is required when the contract is signed to reserve your spot in my schedule and start the project. The balance of the project fee will be balanced across two payments – one mid-way through the project at a pre-defined milestone, the second upon completion of the project, or at 4 weeks, whichever comes first.

How do I pay you?

I accept payment through MasterCard, Visa, electronic bank transfer, or cheque.

Still have questions?

 Let’s chat!

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