Branding as unique as your business

Frequently Asked Questions

Here are some of the most common questions I am asked about my branding services.

How long does creating my custom brand take?

The brand creation process is typically 4 weeks from start to finish. I schedule a maximum number of clients each month, ensuring I am able to focus on each project. The timeline also depends a lot on how prepared you are before I start, and how soon you respond with feedback throughout the project. If you require other branded materials such as postcards or brochures, the timeline will vary depending on what is required - please contact me for a custom quote on your project, including a time frame for design.

How do I know you'll "get" my business and create what I need?

The best way to find out is to schedule a call with me so we can see if I am a good fit for you! I have created branding concepts and marketing material for a wide range of clients including startups, entrepreneurs, small businesses, medical and legal professionals, corporations, non-profits, and local interest groups. From logos to business cards, postcards to posters, trade show materials to newspaper, magazine and web ads, brochures and event signage, I have the design knowledge and skills to create an effective and cohesive brand identity for you, on- and offline.

What if I need something that isn't listed above?

Glad you asked! Additional materials beyond what is included above would require a detailed quote (ie. design of postcards, posters, brochures, social media images, or printing services...). Schedule a Discovery Call to see how we can work together on your next project.

What formats will you provide the logo files in?

I will give you formats suitable for both print and web use including scalable vector .eps and .ai (Adobe Illustrator) file, vector PDF file for print (editable in Adobe Illustrator), high resolution .jpg version on white background (CMYK for print, RGB for web), and high resolution .png with no background.

Final logos (both main and secondary) will be created in the following colour variations: full colour (main version), grayscale / 1 colour (black and white), and an alternate version for use on coloured or dark backgrounds.

What other costs can I expect?

Aside from the project fee, you are also responsible for the cost of stock images or fonts when necessary; I will always check with you for approval before purchasing any of these items or will outline them in your custom quote. Applicable taxes may be charged as well, both for my services and for purchasing any of the above items.

What is the process to get started?

If you are interested in working with me, please complete the application form as soon as possible to secure a spot in my schedule. Once I review your application, I will confirm the 15-minute Discovery Call to chat with you about your project and determine if I am a good fit for your project. If we both agree to move forward, then I will send you a Brand Planning Kit - your answers will help me determine your exact needs and what to include in your custom quote. I'll also send you a project proposal and contract and the first invoice. When I receive the accepted contract along with the deposit, I will schedule your project and set up a meeting to discuss the project in detail.

Do you have a payment plan?

Yes, your investment can be spread over 3 payments: a non-fundable deposit of $497.50 +HST,  $248.75 +HST once you approve of the logo design, and $248.75 +HST on project completion.

A non-refundable deposit of 50% is required when the contract is signed to reserve your spot in my schedule and start the project. The balance of the project fee will be balanced across two payments - one mid-way through the project at a pre-defined milestone, the second upon completion of the project, or at 4 weeks, whichever comes first.

How do I pay you?

I accept payment through MasterCard, Visa, electronic bank transfer, or cheque.