It’s that lovely time of year again… summer!
The sun is out, the days are warm, and thoughts start to lean towards days at the beach, lounging at the cottage, trips on the boat or long hikes in nature. Maybe you’ve got some vacation time planned this summer (I’d love to know what you’re up to, tell me all about it in the comments!) or just want to take things a bit slower to enjoy the warmer weather.
Unfortunately that doesn’t mean your business can take a break too!
Fortunately summer is a great time for business planning and general website maintenance to keep everything in tip-top shape.
Here are 5 steps you can take to make sure your website and business are summer-ready:
1 Make sure your website is mobile friendly
Mobile devices are small, light, and, well… mobile. For that reason, most beachgoers and vacationers are more likely to bring their phones and tablets with them instead of laptops when they travel so they can keep up with news, read books or find things to do while they are away.
Making sure your website is responsive and works well on mobile devices will provide a positive experience for your visitors and boost customer loyalty.
Tip: Mobile sites also rank better on Google!
Google is leaning towards making mobile versions of sites more important than desktop versions.
2 Let clients know when you’ll be away
Just because you have your own business doesn’t mean you aren’t entitled to some time off to recharge! In fact, it is good to take a break to get your creative juices going so you can come back to the business with renewed enthusiasm.
Make sure your clients know when you’ll be away especially if you won’t be able to respond to emails or projects will take a little longer than expected. This will help manage client expectations while you’re away and keep them happy.
There are a few ways to notify clients that you’ll be away:
- send an email to your clients with the dates you’ll be away
- use social media posts to announce your break (especially useful if you have an online store and won’t be able to fulfill orders)
- use an email auto-responder so if anyone emails you they will be notified of your temporary absence and when they can expect to hear back from you
- change your voicemail greeting so callers will know you’re away and when business will be back to normal
I can help you with your website and branding projects, set up your scheduling or email software, or create your marketing material while you enjoy some fun in the sun!
3 Run a summer social media campaign
If most vacation-goers are bringing their mobile devices with them, make sure to give them something they want to read!
Spruce up your social media presence with summer-related articles, tips and news. Don’t forget to use appealing photos with soft or vibrant colours to capture that summer feeling!
4 Create a special summer promotion
If your business tends to be a bit slower in the summer months, why not create a special offer to encourage more people to work with you or purchase your goods?
You could create a promotional package, discount, sale or freebie and advertise it directly on your website and on social media to help increase traffic and conversions on your site.
5 Review your website
Slower summer months are a great time to go through your website and review the content. In as little as a few minutes a day you can update and clean up your site, making sure it is enticing for summer visitors.
Here are a few things you can do to update your site:
- go through each page and check for spelling and grammar errors and outdated content
- reword and add information as needed
- update staff photos
- add new projects to your portfolio
- update photos to tie in with summer (especially store product photos)
- delete unused photos and files
- optimize large photos and files
- make sure all plugins and software are up-to-date
Book your branding, web or graphic design project by June 30th, 2017 and receive
If you’re not sure how I can help you, why not schedule a complimentary discovery session?