You’ve probably heard this buzzword/phrase a lot lately, but what exactly does it mean?
Knowing your niche means that you are really specific in defining what it is that you do or offer, and you know exactly who your ideal client is. Being able to define your niche is super important whether you are working on your business plan, content development, SEO, or coming up with the right hashtags for your Instagram post.
Watch the video below to learn how knowing your niche can improve your overall SEO.
In terms of SEO, being able to define your niche will help you target your ideal clients online. If you are able to use specific keywords and phrases in your website content, you have a much better chance of Google matching a user’s search query with your website content, and subsequently ranking your site higher in search results.